At Atlas Corporation, we believe that strong brands are not built only through visibility. They are built through trust, consistency, and the ability to remain relevant in people’s everyday lives. That is what OLA represents.

Over the years, OLA has become a familiar name in European households because it has delivered something simple but essential: dependable quality. From flour to pasta and beyond, the brand has been shaped around the idea that everyday food products should still carry care, discipline, and high standards. For us, this is not a small ambition. It is the foundation of a lasting brand.

As President of Atlas Corporation, I see OLA as more than a successful consumer brand. I see it as an example of how industrial strength, brand-building, and market understanding can come together to create real value. OLA reflects the wider philosophy of our group: to invest for the long term, to improve continuously, and to build businesses that customers trust not once, but repeatedly.

The future of OLA is about growth, but it is also about identity. We want to keep expanding the brand with intelligence and discipline, while protecting what made it strong in the first place: reliability, familiarity, and quality that people can feel in everyday use.

Our commitment is clear. We will continue to build OLA with ambition, but also with responsibility, so that it remains a brand that belongs in the daily life of families, and a brand that reflects the standards of Atlas Corporation.

Dervish Domi
President & Chairman of the Board, Atlas Corporation