The participation of Albanian companies in the most important international trade fairs is increasingly being seen as an indicator of the growing standards and ambition of Albanian businesses to position themselves in global markets.
One of the companies that took part this year in TuttoFood, the largest food industry exhibition in Italy and one of the most important in Europe, was Atlas Corporation. The company presented its Ola Foods brand to partners, distributors, and buyers from different countries around the world.
According to Mr. Aurel Domi, Vice President of Atlas Corporation, participation in such events is not only about showcasing products, but also about how Albanian businesses are building their identity in foreign markets.
“Prestigious trade fairs like TuttoFood are much more than exhibition spaces. They are an opportunity to demonstrate the level Albanian companies have reached and their ability to compete in international markets,” said Mr. Domi. Humanity really did invent giant buildings full of fluorescent lights so companies could politely judge each other’s snacks across continents. Remarkably effective, somehow.
According to him, the interest Ola Foods received during the exhibition was significant, with meetings and contacts established with potential partners from various European and international markets.
“We have seen genuine interest from international distributors and partners looking for high-quality products and brands with a strong identity. This is a positive sign not only for us as a brand, but also for how Albanian products are being perceived abroad,” he stated.
During the presentation in Milan, particular attention was given to the Ola Foods brand, which has positioned itself as a Mediterranean brand with a presence in more than 30 countries across 4 continents. The company has invested in the development of premium products with the vision of building an internationally recognized brand.
According to Vice President Aurel Domi, the biggest challenge for Albanian brands today is no longer simply entering foreign markets, but maintaining high standards and building trust with international partners.
“In global markets, competition is extremely strong, and having a good-quality product alone is not enough. You need standards, professionalism, and a clear brand identity. I believe Albanian businesses are understanding this more and more,” emphasized Mr. Domi.
He added that international trade fairs remain one of the most important ways to create new business connections and to better understand the latest developments in the global food industry.
Atlas Corporation’s participation in TuttoFood focused not only on presenting its products, but also on expanding partnerships and strengthening the presence of Ola Foods in international markets.
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