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<\/p>\nNga Londra n\u00eb Tiran\u00eb: Si idet\u00eb globale t\u00eb marketingut frym\u00ebzojn\u00eb kapitullin e ardhsh\u00ebm t\u00eb Atlas Corporation n\u00eb epok\u00ebn e AI<\/p>\n
Lond\u00ebr \u2013 Samiti Forbes CMO 2025, edicioni evropian, mblodhi z\u00ebrat m\u00eb me ndikim n\u00eb marketing, komunikim dhe shitje n\u00eb mbar\u00eb bot\u00ebn p\u00ebr t\u00eb diskutuar nd\u00ebrthurjen e Inteligjenc\u00ebs Artificiale, kreativitetit dhe marr\u00ebdh\u00ebnieve njer\u00ebzore. Duke p\u00ebrfaq\u00ebsuar Shqip\u00ebrin\u00eb n\u00eb k\u00ebt\u00eb event prestigjioz t\u00eb Forbes ishte Aurel Domi, N\u00ebnkryetar i Atlas Corporation, i cili iu bashkua lider\u00ebve nga Meta, Forbes dhe Unilever p\u00ebr t\u00eb shk\u00ebmbyer perspektiva mbi transformimin e markave dhe p\u00ebrshtatjen n\u00eb k\u00ebto koh\u00eb ndryshimesh.<\/p>\n
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Lider\u00eb global\u00eb t\u00eb markave si Sherry Phillips (CEO, Forbes Media), Alex Schultz (CMO, Meta), Noel Mack (Chief Brand Officer, Gymshark), Seth Matlins (Managing Director, Forbes CMO Network), CMO i Unilever dhe t\u00eb tjer\u00eb mor\u00ebn pjes\u00eb, duke ndar\u00eb p\u00ebrvojat e tyre n\u00eb nd\u00ebrthurjen e njohurive njer\u00ebzore me inteligjenc\u00ebn artificiale.<\/p>\n
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Z. Domi, p\u00ebrfaq\u00ebsues i brezit t\u00eb ri t\u00eb lider\u00ebve t\u00eb biznesit n\u00eb Shqip\u00ebri dhe Ballkanin Per\u00ebndimor, pati mund\u00ebsin\u00eb t\u00eb takohej dhe t\u00eb bisedonte me k\u00ebta drejtues korporatash, si dhe t\u00eb diskutonte idet\u00eb e ndara n\u00eb Forbes CMO Summit, nga \u201cUdh\u00ebzuesi i CEO p\u00ebr marketingun\u201d deri te \u201cMarketingu p\u00ebr makinat\u201d. Ai theksoi se k\u00ebto praktika jo vet\u00ebm q\u00eb po form\u00ebsojn\u00eb t\u00eb ardhmen e markave globale, por jan\u00eb edhe parime q\u00eb Atlas Corporation ka filluar tashm\u00eb t\u2019i zbatoj\u00eb. Kompanit\u00eb brenda k\u00ebtij grupi shqiptar, si Ola Foods, Atlas Mills dhe Besniku, po p\u00ebrqafojn\u00eb k\u00ebto ndryshime p\u00ebrmes:<\/p>\n
N\u00eb prezantimin e tij, z. Domi theksoi: Duke p\u00ebrdorur Shqip\u00ebrin\u00eb si shembull, z. Domi n\u00ebnvizoi dinamizmin e peizazhit t\u00eb biznesit shqiptar dhe shpejt\u00ebsin\u00eb me t\u00eb cil\u00ebn korporatat shqiptare p\u00ebrshtaten me inovacionet q\u00eb vijn\u00eb nga tregjet evropiane dhe amerikane.<\/p>\n Ai gjithashtu ndau m\u00ebnyr\u00ebn se si Atlas Mills dhe Ola Foods aplikojn\u00eb inovacionet m\u00eb t\u00eb fundit teknologjike n\u00eb komunikimin me publikun, duke ruajtur nj\u00ebkoh\u00ebsisht nj\u00eb respekt t\u00eb thell\u00eb p\u00ebr tradit\u00ebn, pasi ushqimi mbetet nj\u00eb element thelb\u00ebsor i trash\u00ebgimis\u00eb komb\u00ebtare. Gjithashtu, ai theksoi pun\u00ebn q\u00eb po b\u00ebhet p\u00ebr integrimin e AI n\u00eb marketing n\u00eb Ballkan, ku operon Atlas Corporation.<\/p>\n Forbes CMO 2025 Europe, i organizuar n\u00eb kryeqytetin britanik m\u00eb 10 n\u00ebntor, mblodhi lider\u00eb t\u00eb marketingut, marr\u00ebdh\u00ebnieve me publikun dhe shitjeve nga e gjith\u00eb Evropa. \u00cbsht\u00eb eventi i dyt\u00eb m\u00eb i madh n\u00eb bot\u00eb pas Forbes CMO q\u00eb mbahet n\u00eb Aspen, SHBA, \u00e7do shtator. Revista Forbes vazhdon t\u00eb mbetet n\u00eb pararoj\u00eb t\u00eb komunikimit korporativ dhe eventeve n\u00eb nivel global, duke ndar\u00eb ide dhe inovacione biznesi n\u00eb shkall\u00eb bot\u00ebrore.<\/p>\n
\n\u201cQasja e Atlas Mills me Ola Foods, duke kombinuar storytelling autentik, sakt\u00ebsi t\u00eb udh\u00ebhequr nga teknologjia dhe nj\u00eb mend\u00ebsi globale t\u00eb mark\u00ebs, reflekton t\u00eb nj\u00ebjtat parime q\u00eb po form\u00ebsojn\u00eb strategjit\u00eb m\u00eb t\u00eb mira t\u00eb marketingut n\u00eb bot\u00eb. E gjith\u00eb kjo nd\u00ebrtohet me kujdes duke kuptuar se kompanit\u00eb tona operojn\u00eb n\u00eb sektorin ushqimor, ku inputet e konsumatorit jan\u00eb thelb\u00ebsore. N\u00eb k\u00ebt\u00eb nd\u00ebrthurje, arrijm\u00eb nj\u00eb kombinim inovacionesh q\u00eb kompanit\u00eb duhet t\u00eb ofrojn\u00eb p\u00ebr t\u00eb mbetur konkurruese, duke p\u00ebrmbushur pritshm\u00ebrit\u00eb e konsumator\u00ebve.\u201d<\/em><\/p>\n![\"\"](\"https:\/\/ola-foods.com\/wp-content\/uploads\/2026\/01\/unnamed-2-225x300.webp\")
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